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Selling on Walmart Marketplace

We support you through applying to Walmart Marketplace, one of the largest US marketplaces, setting up your account, listing products and using Walmart Fulfillment Services (WFS). Walmart is selective about sellers, so we assess your eligibility together before you apply.

Who is this for?

  • Sellers with an Amazon track record looking for a second US marketplace
  • Businesses with a US LLC, or those applying directly from Türkiye
  • Sellers whose Walmart application was rejected or whose account was restricted

What we do

Eligibility and application

Walmart asks for a business tax ID or business license, ID and business documents, and reviews your e-commerce track record. We prepare your application around these requirements.

Tax forms and payouts

US companies register with a W-9; non-US companies with a W-8BEN-E. Walmart's payout page lists Payoneer as an option for Türkiye, and we plan your payout route upfront.

Catalog and GTINs

Walmart requires GS1 barcodes by default; we handle GTIN exemption requests for private-label or handmade products.

WFS

Assessing Walmart Fulfillment Services, where Walmart stores and ships your products and handles customer questions and returns.

Performance and ads

Monitoring standards such as on-time delivery and cancellation rate, and setting up Walmart Connect ads (Sponsored Products).

How it works

  1. 1We review your company structure, products and sales history.
  2. 2We give you a clear assessment of your eligibility and payout options.
  3. 3We confirm scope and fees in a written proposal.
  4. 4We handle the application, account setup and listings.
  5. 5If you like, we continue with WFS, ads and performance monitoring.

What we don't do — and don't promise

  • We don't guarantee your Walmart application will be approved; that decision is Walmart's.
  • Walmart's official pages don't spell out how US LLCs with non-US owners are treated; we assess this based on your case.
  • Walmart says payouts to new sellers may be held for a period; we can't control how long.

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Frequently asked questions

Can I sell on Walmart from Türkiye?

Walmart's tax and payout pages show that businesses in Türkiye can register with a W-8BEN-E and get paid through Payoneer. But Walmart is selective and reviews each seller's e-commerce track record.

Does Walmart charge a monthly fee?

Walmart says it charges no setup or monthly fee, only a referral fee that varies by category.

Do I need a US return address?

Walmart requires a US return address; sellers without one can use Walmart's Returns Service Provider program. The return window is at least 30 days.

Related services

Tell us about your case — we'll assess it.

Once we've reviewed your file, we confirm the scope and fee in a written proposal.

Get an assessment