How to read your Amazon Account Health Rating (AHR)

What is the AHR, and what isn't it?

The AHR is a color-coded score from 0 to 1,000 that summarizes how well your account complies with Amazon's selling policies. According to Amazon staff on the Seller Forums, the score goes down when policy notifications arrive and goes back up as issues are resolved; the policy issues affecting it are listed on the Account Health page.

The AHR is not a sales or customer satisfaction score. Order performance metrics, such as Order Defect Rate (ODR) and Late Shipment Rate, are tracked against their own targets and are covered below. Read the two together: according to Amazon staff on the Seller Forums, missing a performance target can still lead to listing removals, restrictions on seller-fulfilled sales or temporary deactivation, even when the AHR looks fine.

Amazon's Business Solutions Agreement lists an AHR below the deactivation threshold among the situations in which an account may be suspended immediately. That is the main reason to monitor the score regularly.

What do the score bands mean?

According to Amazon staff on the Seller Forums, the AHR falls into three status bands. "Critical" is not a band; it is the severity of a violation, covered further below.

How does the score change?

• Window: according to Amazon staff on the Seller Forums, AHR data is refreshed over a moving 180-day time frame.
• Positive contribution: according to Amazon staff, you gain 4 points for every 200 successful orders fulfilled over the last 180 days. As those orders roll out of the 180-day window, the score can drop again, so an account with falling sales volume can lose points even without new notifications.
• Negative impact: policy notifications lower the score. We could not find a table published by Amazon showing how many points each notification costs.
• Fixing issues: the score recovers as issues are resolved. According to Amazon staff, deleting a removed listing from your inventory does not resolve the issue; handle the notification with the relevant buttons on the Account Health page (appeal, fix, submit documents).

What happens with a critical violation?

Some violations are of "critical" severity. According to Amazon staff on the Seller Forums, a critical violation turns the AHR red and shows a score of zero, and you get a 3-day grace period to address the issue before the account is deactivated. For accounts covered by Account Health Assurance, the same statements say this can extend to up to 13 days.

Because these periods come from forum statements rather than an official help page, go by the date in your own notification. With a critical notification, the first step is to read it in full and start the requested action (documents, a Plan of Action, a listing fix) before the deadline.

What is Account Health Assurance (AHA), and who qualifies?

Account Health Assurance is a program that gives sellers who work with Amazon to resolve account health issues extra time and support. Amazon announced it in 2022 for the US and Canada; check Seller Central for its coverage in other stores. According to Amazon staff on the Seller Forums, the eligibility criteria are:

• An AHR of 250 or higher for at least 6 months.
• Not dropping below 250 for more than 10 days during that period.
• A valid emergency phone number on the account.
• Not repeating the same violation.
• Once you are eligible, enrollment is automatic; there is nothing to apply for.

What targets do order performance metrics use?

The Account Health page also shows order performance metrics alongside the AHR. According to Amazon staff on the Seller Forums, the targets are:

What changed in the OTDR rule in 2026?

According to Amazon's announcement on the Seller Forums, from February 28, 2026, when a seller's OTDR falls below 90%, Amazon deactivates the listings that contribute most to the shortfall, rather than all seller-fulfilled listings as before. If performance is very low or the problem repeats, Amazon can still deactivate all seller-fulfilled listings after notifying the seller.

According to the same announcement, listings deactivated this way can be appealed from the product policy compliance section of the Account Health page. Because these details come from an announcement, check the current text in Seller Central.

Which metrics matter for FBA and FBM?

With FBA (Fulfillment by Amazon), Amazon ships the order; with FBM (Fulfilled by Merchant), the seller ships it. Late shipment, pre-fulfillment cancellation, valid tracking and on-time delivery measure the seller's own shipping. Amazon's OTDR announcement states explicitly that FBA orders are excluded from that metric.

For a seller using only FBA, shipping metrics carry less weight, but the AHR and policy notifications apply in exactly the same way under both models. Check the details on your own Account Health page to see how ODR treats FBA orders.

What should a weekly check look like?

• Note your AHR score and band; if it dropped since last week, find out why.
• Read new notifications on the Account Health page and put each deadline in your calendar.
• Handle open notifications with the buttons on the Account Health page; do not try to clear them by deleting listings.
• If you have FBM orders, check how close LSR, cancellation, VTR and OTDR are to their targets.
• Make sure the emergency phone number on the account is current.
• Aim to keep the score above 250; this is also needed for Account Health Assurance eligibility.